Lay’s potato chips teamed up with Paramount Pictures’ DUNGEONS & DRAGONS: HONOR AMONG THIEVES and Regal Cinemas to bring fans an exclusive advanced screening of the new movie at six Regal locations around the country, including participating locations in LA, NYC, Chicago, Atlanta, Dallas and Houston. On March 30th, fans could bring a potato in exchange for a free movie ticket at participating Regal locations. Seats are limited and are available on a first come, first serve basis.

As the number one ingredient in Lay’s, the potato was also the unsung hero of DUNGEONS & DRAGONS: HONOR AMONG THIEVES. The connection created the perfect marketing opportunity to bring even more excitement to the D&D community. D&D fans everywhere could also get in on the fun by visiting Lay’s on Instagram (@lays) for the chance to win a DUNGEONS & DRAGONS: HONOR AMONG THIEVES inspired Lay’s prize pack, that included exclusive Lay’s flavors such as Harper’s Ale and Dragon’s Breath