Partnership:

Dunkin' and Beyond Meat

Description:

Dunkin' partnered with Beyond Meat to offer the Beyond Sausage Sandwich at Dunkin' locations nationwide.

Dunkin' and Beyond Meat collaborated to launch the Beyond Sausage Sandwich, first in Manhattan and then across the nation. The Beyond Sausage Sandwich combined the taste and texture of a Dunkin’ sandwich with a juicy, savory Beyond Breakfast Sausage patty that was made with 100% plant-based proteins and a mix of spices crafted especially for Dunkin'.

The partnership was celebrated with the Beyond Bash which was held on January 24 and January 25, 2020 at participating Dunkin' locations. The Beyond Bash offered customers the chance to try a taste of the Beyond Sausage Sandwich for free.

Partnership Opportunity:
Dunkin'/App
Company:
Dunkin’ Donuts
Partner/Category:
Beyond Meat /Other
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-03
Companies Involved
Dunkin’ Donuts
Tuck

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