Description:
Patrons buying movie tickets at Loews Theaters receive a gamepiece they run under price-check machines in Toys `R` Us stores to win prizes including cash, a contribution to a Upromise account, a mini van, trips to Universal Studios and movie passes.
Partnership Opportunity:
E.T. THE EXTRA TERRESTRIAL/Theatrical
Company:
Partner/Category:
Loews Cineplex Entertainment /Retail
Timing:
March 1st Quarter 2002
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-04
Companies Involved
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