Partnership:

EA SPORTS FIFA and 7-Eleven & Coca-Cola

Description:

In support of the release of FIFA '17, EA SPORTS, 7-Eleven and Coca-Cola partnered instant win game as well as a sweepstakes.  In participating 7-Eleven locations, customers could peel a sticker off of the "Big Gulp" cup to retrieve a code which they could redeem online.  The code entered them into a sweepstakes for a grand prize of an "EA SPORTS FIFA 17 Ultimate Fan Experience."  The experience included a trip to Vancouver, Canada for a tour of the EA SPORTS studios and a Vancouver White Caps FC match.  

Codes found on "Big Gulp" cups could also be redeemed for instant-win prizes ranging from a copy of the game to various in-game bonuses.  The program was promoted on-pack as well as through the 7-Eleven's social media channels. 

Partnership Opportunity:
EA SPORTS FIFA/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
7-Eleven & Coca-Cola /Retail
Timing:
October 3rd Quarter 2016
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
On Pack
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Electronic Arts (EA)
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.