EA SPORTS had teamed up with SNICKERS in a Play the Playmaker sweepstakes for Madden NFL 2016 to give away to a trip to Phoenix, AZ where one grand prize winner played one-on-one with NFL player Patrick Peterson. The grand prize winner was allowed to bring one guest on the trip. Ten winners also received a special edition of Xbox and signed football. Five winners won memorabilia from football team of their choice. To enter to win, contestants had to put in their information on playtheplaymaker.com.