Partnership:

EAT PRAY LOVE and HSN

Description:
Sony Pictures Entertainment partnered up with HSN to promote the theatrical release of EAT, PRAY, LOVE. HSN dedicated 72 hours of selling EAT, PRAY, LOVE themed products. The programming schedule replicated the division of the actual book. August 6 focused on Italy, August 7 was India, and August 8 was Bali. The on-air event incorporated more than 20 of HSN’s partners and brands and featured a variety of items. The promotion ran during August 2010.
Partnership Opportunity:
EAT PRAY LOVE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
HSN /Retail
Timing:
August 3rd Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-07-22
Companies Involved
Sony Pictures Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.