Partnership:

EAT PRAY LOVE and STA Travel

Description:
Sony Pictures Entertainment teamed up with STA Travel to promote Sony’s theatrical release, EAT PRAY LOVE, with STA’s EAT PRAY LOVE inspired travel packages. Travelers had the options of savoring Italy and its rich culinary history, taking a spiritual journey throughout India, or finding love in blissful Bali. The promotion also included the “Let Your Journey Begin” sweepstakes where one grand prize winner won an all inclusive twenty-one day trip to all three locations. The promotion ran Q3 2010.
Partnership Opportunity:
EAT PRAY LOVE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
STA Travel /Travel
Timing:
August 3rd Quarter 2010
Target:
Female
Kids (6-11)
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-12-03
Companies Involved
Sony Pictures Entertainment
Tuck

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