Partnership:

Eggo and MorningStar Farms

Description:
Kellogg's Eggo and MorningStar Farms come together for "Incogmeato" line featuring a plant-based Hot & Spicy Crispy Chik’n Filet and Chik’n & Eggo Liège style waffle sandwich.
Expanding on its offerings and delivering new options for flexitarians, Eggo got together with frozen food brand MorningStar Farms on two new plant-based products. Part of MorningStar Farms’ “Incogmeato” line, the release featured Eggo’s first-ever vegan waffle.

The Eggo x MorningStar Farms release came in the form of the new Plant-Based Hot & Spicy Crispy Chik’n Filet and Chik’n & Eggo Liège Style Waffle Sandwich. Aside from delivering a delicious way to enjoy meat alternatives, the Chik’n & Eggo Liège Style Waffle Sandwich boasts 21 grams of protein per serving.
Partnership Opportunity:
Eggo/CPG
Company:
WK Kellogg Co
Partner/Category:
MorningStar Farms /CPG
Timing:
4th Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-08
Last Modified on:
2022-11-09
Companies Involved
Tuck

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