Partnership:

ELIO and McDonald’s Corp.

Description:

In celebration of the highly anticipated theatrical release of Disney and Pixar’s Elio, McDonald’s has launched a new Happy Meal toy collection featuring characters from the intergalactic animated adventure. Available for a limited time, the promotion invites fans of all ages to step into the cosmic world of Elio—one meal at a time.


The collection includes eight collectible toys, each representing a character from the film: Elio, Helix, Questa, Mira, Glordon, Girgon, Aquarii, and Alya. Each figure is perched on a translucent blue “floating” platform that spins when activated, bringing the characters' interstellar charm to life. The themed Happy Meal box also features Elio graphics and includes access to interactive activities at HappyMeal.com.


With Elio set to hit theaters on June 20, 2025, the McDonald’s partnership offers young fans an early opportunity to connect with the film’s colorful cast and imaginative universe.


From playful packaging to collectible figures that spin into action, this campaign highlights Pixar’s signature storytelling while reinforcing McDonald’s legacy of entertainment tie-ins that spark family fun.

Partnership Opportunity:
ELIO/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald’s Corp. /Dining
Timing:
June 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Collectible
Licensed Product
On Pack
Other
Media Elements:
Online
Other
Social Media
Created On:
2025-06-12
Last Modified on:
2025-06-12
Companies Involved
McDonald’s Corp.
McDonald’s Corp.
Nicole S
Nicole S Vice President The Walt Disney Studios
Tuck

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