Partnership:

ELLIE GOULDING and CORE Hydration

Description:

CORE Hydration partnered with Universal Music Group’s ELLIE GOULDING for the #TrueToTheCORE brand campaign, which encouraged fans to be true to their body, as well as what drives them. ELLIE GOULDING is the latest celebrity investor to join CORE’s lineup of partners, including Katy Perry, Adam Levine, Becky G, Diplo and Karlie Kloss.

The partnership also included a sweepstakes that offered fans the chance to win an autographed guitar. Entrants could participate by submitting an online entry form from August 7 – 31, 2017.
Partnership Opportunity:
ELLIE GOULDING/Music
Company:
Universal Music Group And Brands
Partner/Category:
CORE Hydration /Beverages
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-08-11
Tuck

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