Partnership:

EMI-CAPITOL RECORDS and Procter & Gamble

Description:
Procter & Gamble partnered with EMI-Capitol Records to create a cassette of high-energy workout music called OF SOUND BODY. The cassette was included with a free gift-with-purchase in a special introductory pack of Noxzema. Also in the pack were workout instructions choreographed to the music.
Partnership Opportunity:
EMI-CAPITOL RECORDS/Music
Company:
EMI Music
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
October 4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-14
Companies Involved
EMI Music
Tuck

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