Description:
Baked by Melissa celebrated the release of EMILY IN PARIS Season 5 with a European-inspired collection of cupcakes. Just in time for the new season's premiere on December 18th, 2025, Baked by Melissa brought Parisian - and Italian - flair to its signature mini cupcakes with a collaboration launching Wednesday, November 19th, celebrating the stylish adventures of Emily as she enjoys her new location: Rome.The collection features:
- Strawberry Crepe Cupcaron, a strawberry cupcake stuffed with Nutella and topped with a white macaron shell and dark chocolate drizzle
- Rainbow Cookie Cupcaron, inspired by Italy's classic almond cookie, layered with almond cake, strawberry jam, chocolate icing, and rainbow sprinkles
- Salted Caramel Cupcaron, vanilla cake, coffee filling, coffee icing, and a salted caramel macaron shell
- Chocolate Rose, rich chocolate cake and hot pink vanilla icing
The desserts were available in 12 and 25-piece assortments ($19 and $37, respectively).
Partnership Opportunity:
EMILY IN PARIS/Streaming
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Baked by Melissa /CPG
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2025-11-19
Last Modified on:
2025-11-21
Companies Involved
Paramount Consumer Products and Experiences
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