Partnership:

EMILY IN PARIS and Google

Description:

Want to dress like Emily Cooper in the Netflix series Emily In Paris? Netflix and Google have struck a deal to help make that happen.


In a multifaceted partnership deal, Google will become the title sponsor of Emily In Paris, including the just-released season four, as well as earlier seasons (the first time Netflix library seasons have gained a title sponsor).


In addition, all Netflix members (regardless of whether they are on the advertising plan or not) will be able to use Google Lens to scan Emily’s looks from the season and be directed to similar fashion items that they can purchase.


For users on the ad plan, the partnership will include the title sponsorship, pause ads that encourage users to use Google Lens to scan the screen, and 15-second commercial spots, which will see Lily Collins reprise her role as Emily using Google Lens to help with fashion shopping.


Google also sponsored a pop-up event in Los Angeles tied to the season four premiere in which attendees could scan outfits to look for similar options, with others answering questions to win a trip to Paris.

Partnership Opportunity:
EMILY IN PARIS/Streaming
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Google /Tech
Timing:
August 3rd Quarter 2024
Target:
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
AR / VR
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Sponsorship
Created On:
2024-09-05
Last Modified on:
2024-09-05
Companies Involved
Paramount Consumer Products and Experiences
Paramount Consumer Products and Experiences
Google
Google
Tuck

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