Häagen-Dazs has partnered with Paramount Consumer Products to celebrate the season 4 premiere of the Netflix series, Emily in Paris, by elevating fans’ ice cream experience.
Description:
Häagen-Dazs is bringing the charm of Emily in Paris straight to fans taste buds with their limited-edition packaging as part of their Be More Emily campaign.
Want a taste of Emily’s ultra-stylish life? Häagen-Dazs invites fans to immerse themselves in their series of international pop-up experiences and social media challenges, throughout August. These activities are designed to capture the charming spirit of Emily and the indulgence of Häagen-Dazs, all while offering an unforgettable taste of Parisian culture. Follow Häagen-Dazs on social in your local market for more details.
Partnership Opportunity:
EMILY IN PARIS/Streaming
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Haagen-Dazs /CPG
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2024-08-29
Last Modified on:
2024-08-29
Companies Involved
Paramount Consumer Products and Experiences
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