Partnership:

EMILY IN PARIS and McDonald's

Description:

EMILY IN PARIS and McDonald's Paris partnered to release the McBaguette.

The French-inspired sandwich can be purchased as a beef McBaguette or a Chicken McBaguette and is filled with lettuce, cheese, and mustard sauce. The McBaguette is also baked in a stone oven to ensure a crisp crust. Only available in France.

To coincide with the release of Emily in Paris Season 3, McDonald's in France launched a competition for fans to win a Baguette "It Bag" from the show. The fast-food chain also launched an Emily in Paris menu, which included the McBaguette and brownie & cranberry macaroons.

The McBaguette and macaroons could be purchased as part of a meal deal which included fries and a medium drink.

Partnership Opportunity:
EMILY IN PARIS/Streaming
Company:
Paramount Consumer Products and Experiences
Partner/Category:
McDonald's /Dining
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2023-01-04
Last Modified on:
2023-01-05
Companies Involved
Paramount Consumer Products and Experiences
Paramount Consumer Products and Experiences
Tuck

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