EMILY IN PARIS and VAHDAM India partnered to release a limited edition tea and gave away a trip to Paris.
All consumers needed to do was use the 'Trip to Paris' filter on Instagram, dress their best for Paris, sip their favorite tea, and sip their favorite tea. Once they posted to Instagram with #ParisInACupofTea and tagged and followed @vahdaminidia on Instagram, they would be entered to win round-trip trip tickets for two to Paris.
The four limited edition tea flavors were La Vie En Rose, Ingenue Violet, Voila! Vanilla, and Le French Earl Grey.
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