Partnership:

EMILY IN PARIS and VAHDAM India

Description:

EMILY IN PARIS and VAHDAM India partnered to release a limited edition tea and gave away a trip to Paris.

All consumers needed to do was use the 'Trip to Paris' filter on Instagram, dress their best for Paris, sip their favorite tea, and sip their favorite tea. Once they posted to Instagram with #ParisInACupofTea and tagged and followed @vahdaminidia on Instagram, they would be entered to win round-trip trip tickets for two to Paris.

The four limited edition tea flavors were La Vie En Rose, Ingenue Violet, Voila! Vanilla, and Le French Earl Grey.

Partnership Opportunity:
EMILY IN PARIS/Streaming
Company:
Paramount Consumer Products and Experiences
Partner/Category:
VAHDAM India /Beverages
Timing:
January 1st Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2023-01-04
Last Modified on:
2023-01-06
Companies Involved
Paramount Consumer Products and Experiences
Paramount Consumer Products and Experiences
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.