Partnership:

Empire State Building and Wizarding World of Harry Potter and Scholastic

Description:

To mark the milestone 25th anniversary, at sunset on Wednesday, September 27th, The Empire State Building's world-famous Tower Lights shined bright in Hogwarts House colors of Gryffindor red, Slytherin green, Hufflepuff yellow, and Ravenclaw blue. Viewers outside of New York City could watch the Empire State Building live cam.

On September 27th, Scholastic, in collaboration with the Empire State Building and Wizarding World franchise partners, also hosted a magical pop-up cart on the 86th Floor Observation Deck featuring free copies of the anniversary edition of Harry Potter and the Sorcerer's Stone and bottled Butterbeer (courtesy of Harry Potter New York), to be given away to guests who purchased tickets to the 86th floor Observatory from 2:00 PM – 5:00 PM EST*. Guests were encouraged to dress up in their Hogwarts House attire, enjoy the iconic view, and tag photos with #HarryPotter25 for the chance to be featured on the Empire State Building, Scholastic, and Wizarding World social channels.


Partnership Opportunity:
Empire State Building/Attractions
Partner/Category:
Wizarding World of Harry Potter and Scholastic /Classic Characters
Timing:
September 3rd Quarter 2023
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Licensed Product
Media Elements:
Direct Marketing
Product Giveaways
Social Media
Created On:
2023-10-02
Last Modified on:
2023-10-03
Companies Involved
Tuck

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