Partnership:

Entourage – TV Series and Virgin America

Description:

HBO's series ENTOURAGE teamed up with Richard Branson's airline Virgin America to promote the fifth season of its show that premiered on September 7. Passengers retrieved an exclusive peek at the show's season premiere, and first-class or ""'Entourage' class"" members received special amenities such as Dom Perignon champagne. All Virgin America customers were able to watch four free episodes from the series' fourth season during the month of September.

Partnership Opportunity:
Entourage – TV Series/Television
Company:
HBO
Partner/Category:
Virgin America /Travel
Timing:
September 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-13
Companies Involved
HBO
Tuck

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