Partnership:

EPIC and Rite Aid

Description:
20th Century Fox Filmed Entertainment partnered with Rite Aid for the theatrical release of EPIC. Rite Aid hosted the "Make an epic Difference for Kids! Sweepstakes." To enter, consumer visited www.facebook.com/riteaid, liked the Rite Aid fan page if they have not done so already and submitted an online registration form. One grand prize winner was selected and received a private advance movie-screening of EPIC for the grand prize winner and up to 100 guests. 20 first prize winner received the EPIC movie on DVD. Rite Aid also encouraged sweepstakes participants to donate to the Children's Miracle Network Hospitals and help make an "EPIC" difference. The sweepstakes ran from April 14, 2013 through April 27, 2013. EPIC released in theaters May 24, 2013.
Partnership Opportunity:
EPIC/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Rite Aid /Retail
Timing:
May 2nd Quarter 2013
Target:
Male
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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