Partnership:

ESPN and Caesars Entertainment

Description:

ESPN and Caesars Entertainment partnered for a joint effort to promote sports-gambling content.

The new ESPN content emphasizing sports betting included "Daily Wager" on ESPN News as well as segments discussing sports gambling on some of ESPN's flagship series such as SportsCenter and Outside the Lines.

As part of the partnership, ESPN built an ESPN-branded studio at Caesars' LINQ Hotel and Casino in Las Vegas. This studio launched to serve as a hub for sports betting-related content across ESPN's TV, digital and social media platforms. This studio also covered the increasing number of sporting events taking place in Las Vegas.

The partnership also entailed Caesars being established as ESPN's official supplier of sports-odds data.

Partnership Opportunity:
ESPN/Sports
Company:
ESPN
Partner/Category:
Caesars Entertainment /Travel
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-05-14
Companies Involved
ESPN
Tuck

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