Partnership:

ESPN and Dannon

Description:
ESPN and Dannon teamed up for an under the cap promotion. Consumers who entered a code found under the Frusion Smoothie cap had a chance to instantly win prizes and discounts. Consumers who entered a code online was also automatically entered into a sweepstakes to win a grand prize to New York and visit the ESPN studios. Other bonus prizes included eight Big Screen HDTV plasma TVs. The promotion was called ''Win the Ultimate ESPN Experience'' and ended May 31, 2005.
Partnership Opportunity:
ESPN/Television
Company:
ESPN
Partner/Category:
Dannon /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-13
Companies Involved
ESPN
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.