Partnership:

ESPN and KFC

Description:
KFC teamed up with ABC and ESPN to promote the "Put Your Team on ESPN" baseball promotion. Local youth baseball teams had a chance to be featured on ESPN, win cool merchandise and a KFC party. In the Put Your Team on ESPN Sports promotion, parents, coaches or individuals representing hometown teams nominated and voted for youth baseball squads they believed exemplified enthusiasm. Fans had to cast their votes by July 14, 2006 and visited KFC.com to nominate and cast votes for teams. Each vote counted as a run scored for the team. The team with the most votes had one of their games recorded by ESPN, as well as star in a 60-second ESPN-produced feature on the team to air during ESPN and ABC Sports'' coverage of the 2007 Little League World Series.
Partnership Opportunity:
ESPN/Television
Company:
ESPN
Partner/Category:
KFC /Dining
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-09
Companies Involved
ESPN
Tuck

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