Partnership:

ESPN and MillerCoors

Description:
For Labor Day 2002, Miller Lite/ESPN Real Fan Search sends mystery shoppers to supermarkets and liquor stores; shoppers with Miller Lite or MGD can win a trip to a Prime Time Super Party in Las Vegas. POP as well as coupon offers tied with other brands.
Partnership Opportunity:
ESPN/Television
Company:
ESPN
Partner/Category:
MillerCoors /Beverages
Timing:
August 3rd Quarter 2002
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
ESPN
Tuck

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