Partnership:

ESPN and Mobil 1

Description:
ESPN and Mobil 1 teamed up to promote the Chinese Grand Prix 2007 through the Mobil 1 Fantasy GP. To participate, entrants logged on to http://fantasygames.espnstar.com and designed up to five Grand Prix teams per email address. The fantasy Grand Prix website allowed viewers to predict winners to two different stages of Grand Prix's. Teams were then allocated points according to how they do in the two stages of Grand Prix's. The last race ended September 2007. Each stage of the Grand Prix's races had a winner who received two tickets to the Chinese Grand Prix in 2007, including a pit tour, grandstand seats, accomodations, and airfair. Other bonus winners received $1,000.
Partnership Opportunity:
ESPN/Television
Company:
ESPN
Partner/Category:
Mobil 1 /Automotive
Timing:
September 3rd Quarter 2007
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-18
Companies Involved
ESPN
Tuck

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