Partnership:

ESPN and Nissan

Description:
ESPN and Nissan teamed up to promote ESPN with a sweepstakes. Contestants entered the sweepstakes by registering online and voting for their favorite Heisman Trophy candidate at http://promo.espn.go.com/espn/contests/theheismanvote/index. Winners were selected by a random drawing. Four Grand Prize winners received a 3-night trip for two to New York City to attend the 2008 Heisman Trophy Awards Show on December 13, 2008. Thirteen weekly prize winners received a football signed by previous Heisman Trophy winners. The sweepstakes began August 29, 2008 and ended December 5, 2008.
Partnership Opportunity:
ESPN/Television
Company:
ESPN
Partner/Category:
Nissan /Automotive
Timing:
October 4th Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-11
Companies Involved
ESPN
Tuck

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