Partnership:

EVAN ALMIGHTY and The Conservation Fund

Description:
Universal Pictures, ""EVAN ALMIGHTY"" and The Conservation Fund are celebrated Earth Day and Arbor Day as they teamed to launch the Get On Board initiative, with www.getonboardnow.org as its centerpiece. The website, which features the “Almighty Forest,” an online destination where people can take real action to slow the effects of global warming. With donation of $5, payable via credit card, visitors were able to plant a virtual tree in the “Almighty Forest."" 100% of the money went to The Conservation Fund to plant real trees that help reduce greenhouse gases around the globe. Donations, which were tax-deductible in the U.S., were in the donor’s name, given as a gift or dedicated in memory of a friend or family member. Get On Board members who donated at least one tree before June 22, opening day of Evan Almighty, will have their names included on the DVD.
Partnership Opportunity:
EVAN ALMIGHTY/Theatrical
Company:
Universal Pictures
Partner/Category:
The Conservation Fund /Non-Profit Organizations
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-06-26
Companies Involved
Tuck

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