Pocket.Watch and Wonderful Halos partnered with family friendly You-Tube channel, EVANTUBE RAW to celebrate Halos, Mother Nature's "perfect snack". The multi creator campaign (with another segment featured on the Ryan's Family Review YouTube channel) included a video featuring Wonderful Halos in a “Wonderful Halos peeling challenge” between Evan, his sister Jillian, and their parents. The segment spotlighted the pure goodness of Halos as family-friendly entertainment.
In the two weeks following the videos' release, the campaign garnered over 2.2 million views with a watch time of over 135,000 hours (in conjunction with a similar campaign on the Ryan's Family Review YouTube page) making it Wonderful Halos largest digital and influencer campaign to date.
Female
Kids (6-11)
Tweens
Family
Social Media
Other
Website and Social Media
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