Partnership:

EVERYONE'S HERO and Amtrak

Description:
20th Century Fox and Amtrak partnered to promote the theatrical release of EVERYONE'S HERO. Consumers had a chance to win a trip to a baseball game in their hometown or within 250 miles of a baseball game along with three of their friends. The Grand Prize included tickets to the game of their choice within the 250 mile radius along with four round-trip coach train tickets on Amtrak to the game city. The winner may opt out for $500 cash and four train tickets. Twenty first prize winners won an Empire Builder Tote Bag, T-shirt, magnet, cards, mug, lapel pin, cap and patch. Fifty Second Prizes consist of an Amtrak Red Cap Bear and "Everyone's Hero" soundtrack. The sweepstakes began August 15, 2006 and ended September 17, 2006.
Partnership Opportunity:
EVERYONE'S HERO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Amtrak /Travel
Timing:
August 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-08-17
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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