Partnership:

EXTREME MAKEOVER: HOME EDITION and Ford

Description:

ABC Network and Ford Motor Company teamed up to promote EXTREME MAKEOVER: HOME EDITION with a giveaway. A family in Hondo, Texas that received a home renovation by EXTREME MAKEOVER: HOME EDITION also received a 2009 Ford Escape Hybrid. The vehicle was presented to the family by Kermit the Frog, a Ford Escape Hybrid "spokesfrog" since starring in a 30-second spot during the Super Bowl in February 2008. The episode of EXTREME MAKEOVER: HOME EDITION featuring Kermit aired April 9, 2009.

Partnership Opportunity:
EXTREME MAKEOVER: HOME EDITION/Television
Company:
Disney ABC
Partner/Category:
Ford /Automotive
Timing:
April 2nd Quarter
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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