Partnership:

F9 and Dodge

Description:

Universal Pictures partnered with Dodge to promote F9, the ninth installment in The Fast Saga franchise.

The multi-faceted promotion featured a co-branded Dodge promotional campaign for F9 that included television, social and digital media extensions. The joint promotion also included multicultural and in-theater placements.

The partnership was supported with a 60-second "Superpower" spot that ran across Dodge social and digital media channels in the lead-up to the film's release.

Additionally, the Dodge Charger SRT Hellcat Widebody was featured extensively in the film itself with it being driven by key characters throughout the action.

The campaign also included an Atlantic Records collaboration, with Dodge vehicles playing a supporting role in the official music video for the track "I Won," which was featured in the film.

Partnership Opportunity:
F9/Theatrical
Company:
Universal Pictures
Partner/Category:
Dodge /Automotive
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
TV Spot
Created On:
2021-06-22
Last Modified on:
2021-07-13
Companies Involved
Tuck

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