It's Time to Play...Family Food!

How the Game Works

• Game pieces were attached to 20, 30, 40 oz BK fountain cups, 16 oz and 20 oz specialty drinks, and fry pods.


• Each game piece revealed a survey question,with three scratch off areas. Consumers were directed to scratch off what they think is the most popular answer, and if they were correct, a prize was revealed. There was also “Collect to Win” Game pieces featured.


• Prizes included everything from one of a kind prizes, to travel packages, vehicles, consumerelectronics, cash, and Burger King food!

POS

• In-store window static cling


• Tray Return


• Counter Mat


• In-store standing sign


• To-Go Bags


• Fry Pods


• Fountain Drink Cups


• Clear Cups (Specialty Drinks)

Media

• Custom commercials housed in general market as well as the Hispanic market including Telemundo and Univision

Other Key Elements

• T-Shirts: Burger King featured special "Family Food" T-Shirts for employees to wear during promotion


• Website: Burger King website featured Family Food banners surrounding the promotion