Description:
Fandango, the nation’s leading online movie ticketer, announced today the launch of a new Round-Up feature that will allow users to round up their movie ticket purchase to the nearest dollar and donate the balance to community philanthropic organizations. Over the next year, Fandango will raise funds for Boys & Girls Clubs of America to help further the organization’s mission of empowering young people to reach their full potential, while also creating moviegoing experiences and screening events that benefit Boys & Girls Club members. Every year, Boys & Girls Clubs of America serves more than 3 million kids and teens in communities nationwide by providing safe spaces, mentorship, and life-enhancing programs.“We are excited to give Fandango users a new way to make a positive impact in our communities through their passion for movies, whether they’re rounding-up their ticket purchase for an award-contending indie film or the next blockbuster,” said Will McIntosh, President, Fandango. “By collaborating with Boys & Girls Clubs of America, we’ll not only be able to support the critical work they do in providing safe spaces for millions of young people, we also hope to bring the joy of moviegoing to thousands of Club members over the next year and perhaps even inspire the next generation of filmmakers.”
“At Boys & Girls Clubs of America, we wholeheartedly believe in the boundless potential of every young person,” said Chad Hartman, National Vice President of Corporate Partnerships & Engagement. “Fandango’s round-up program offers moviegoers a simple yet impactful way to become active participants in the village that nurtures the growth and success of America’s youth. By rounding up their ticket purchases, moviegoers directly empower our Clubs to provide vital programs and services that unlock the incredible potential within each child.”
In addition to donating funds raised through its Round-Up feature to support Boys & Girls Clubs of America, Fandango plans to give Boys & Girls Clubs of America access to free moviegoing experiences throughout the year and host multiple movie screening events across the country.
Fandango’s Round-Up fundraising initiative represents the company’s ongoing commitment to giving back to the communities it serves and harnessing the collective power of entertainment for good. The round-up feature is available now on Fandango’s website and mobile app.
Partnership Category:
Premiums and Incentives
Company:
Partner/Category:
Boys & Girls Clubs of America /Non-Profit Organizations
Timing:
January 1st Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2025-01-25
Last Modified on:
2025-01-25
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