Partnership:

Fandango and Lionsgate

Description:

Fandango and Lionsgate Entertainment partnered up to bring fans LIONSGATE LIVE! A NIGHT AT THE MOVIES.

LIONSGATE LIVE! A NIGHT AT THE MOVIES brought the communal experience of seeing a movie in the theater into the homes of their fans. This partnership consisted of four free movies streaming live on YouTube,  one film a week, starting on Friday, April 17. Jamie Lee Curtis hosted each week. 

During the live stream, Jamie Lee Curtis shared her own movie memories along with other guest celebrities and YouTube Personalities. Each week featured unique interactive opportunities for fans via a live chat.

The featured movies were THE HUNGER GAMES, DIRTY DANCING, LA LA LAND, and JOHN WICK. Fans were able to watch the livestream either on Fandango's Movieclips Youtube page or Lionsgate's YouTube page.

Fans were also able to support theater employees who were temporarily without jobs by donating money to the Will Rogers Motion Picture Pioneers Foundation.

Partnership Opportunity:
Fandango/Theatrical
Company:
Fandango
Partner/Category:
Lionsgate /Theatrical
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Celebrity Appearance / Endorsement
Online
Product Placement
Social Media
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-05-22
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.