Description:
The Coca-Cola Company partnered with Conagra Brands, Inc. to create Snack Pack Fanta Gels.
The two companies collaborated to bring Fanta flavoring and branding to Snack Pack pudding. The Snack Pack Fanta Gels allowed consumers to enjoy the combined taste in three distinct flavors: orange, grape and pineapple. Each flavor combined the flavor profile of Fanta soft drinks with the consistency and packaging of Snack Pack puddings.
Partnership Opportunity:
Fanta/Beverages
Company:
The Coca-Cola Company (Coke)
Partner/Category:
Snack Pack /CPG
Timing:
November 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Product Bundle
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-02
Companies Involved
The Coca-Cola Company (Coke)
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