Partnership:

FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD and Barnes & Noble

Description:
Warner Bros. Pictures teamed with Barnes & Noble to promote the theatrical release of FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD. As part of the promotion, Barnes & Noble invited HARRY POTTER and FANTASTIC BEASTS fans to their “Explore the Magic” events held at stores nationwide celebrating the Wizarding World on November 17, 2018.

Stores across the country invited fans to participate in activities including a HARRY POTTER-themed pop-up book activity, a LEGO group building challenge, cosplay, and a photo opportunity with a special movie backdrop. Barnes & Noble’s November in-store-only exclusives and promotions on HARRY POTTER and FANTASTIC BEASTS-related items included reward cards with the purchase of a screenplay, free set of four exclusive LEGO HARRY POTTER Minifigures with any LEGO purchase of $75 or more, special offers on select licensed products and more. Fans could join the conversation on Twitter, Instagram, Pinterest, Snapchat and Facebook, using the hashtags, #BNHarryPotter #FantasticBeasts and #WandsReady.
Partnership Opportunity:
FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Barnes & Noble /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Product Bundle
Other
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-28
Companies Involved
Tuck

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