Partnership:

FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD and Bell Media

Description:
Warner Bros. Pictures teamed with Bell Media to celebrate the release of FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD with in-show segments, sponsored episodes, and an interactive Facebook Live trivia challenge. Bell Media launched a multi-faceted campaign with Warner Bros. Pictures Canada that stretched across several broadcast, digital, and social properties for the highly anticipated theatrical release. The campaign, which launched early in November, continued through the film's worldwide theatrical release on Nov. 16, 2018.

The campaign included an exciting Facebook Live event on Nov. 8, hosted by Lainey Lui, from CTV's THE SOCIAL and ETALK. The interactive game show leveraged Facebook's new live-polling feature to engage real-time viewers like never before. Users could play along on Facebook wherever they were – in the live studio audience, at home on their computers, or on-the-go on their phones.

Partnership Opportunity:
FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Bell Media /Other
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-19
Companies Involved
Tuck

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