Partnership:

FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD and Magic Radio

Description:
Warner Bros. Pictures teamed with Bauer Media's Magic Radio to launch a multi-platform film campaign to promote the theatrical debut of FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD. Magic Radio took the entire radio station to Paris where the film is mainly set, and broadcast live links from the world premiere during the program Drivetime with Richard Allison. Prior to the outside broadcast in Paris, Ronan and Harriet's breakfast show recruited fans to come to London St Pancras with a chance of winning a place with them on the Eurostar heading to Paris, where they broadcast the breakfast show live from the train, with the show finale as it pulled into Gare du Nord in Paris. The following 24 hours were broadcast from a specially created studio on the Seine overlooking the Eiffel Tower. The campaign encompassed a combination of radio, social and digital platforms with a dedicated hub on the Magic Radio website hosting all the content from Paris.
Partnership Opportunity:
FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Magic Radio /Radio
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Direct Marketing
Mobile
Online
Radio Spot
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-16
Companies Involved
Tuck

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