Partnership:

Fantastic Four and PB Crave

Description:

20th Century Fox and PB Crave partnered for the theatrical release of FANTASTIC FOUR.  The partnership featured four “fantastic flavors” of peanut butter that PB Crave has recently released.  These include Coco Bananas, Choco Choco, Cookie Nookie, and Razzle Dazzle.  Also as part of this partnership featuring the Fantastic Four themed flavors, PB Crave donated a portion of the proceeds to Project Peanut Butter, an initiative to help save malnourished children.  

Partnership Opportunity:
Fantastic Four/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
PB Crave /CPG
Timing:
3rd Quarter 2015
Target:
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
On Pack
Other
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2015-11-25
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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