Partnership:

FANTASTIC FOUR and Unilever

Description:
Unilever partnered with Marvel Entertainment to promote the FANTASTIC FOUR comic book. Inside FANTASTIC FOUR Popsicle packages, kids were able to cut out adjustable, FANTASTIC FOUR SuperPower rings to share with their friends. The rainbow of flavors also promoted the comic book: Mr Fantastic Blue Raspberry, The Things,s Colossal Cola, Human Torch Orange, and Invisible Woman Lemonade. In addition, kids had an opportunity to receive 3 free comics by logging on to Marvel.com. The free comic book offer ended May 7.
Partnership Opportunity:
FANTASTIC FOUR/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Unilever /CPG
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-14
Companies Involved
20th Century Fox Filmed Entertainment
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