Partnership:

Far Cry 6 and DXRacer

Description:

To promote the launch of Far Cry 6 in October 2021, Ubisoft partnered with DXRacer on a social media sweepstakes for the chance to win six (6) Far Cry 6 gaming chairs and 20 digital copies of the Far Cry 6 Gold Edition game.

DXRacer created six custom gaming chairs for the partnership featuring the three “fangs for hire” from the game: "Chorizo," "Chicharron" and "Guapo." The sweepstakes was promoted via paid/organic social media posts and a banner on the DXRacer home page.

Partnership Opportunity:
Far Cry 6/Gaming & Esports
Partner/Category:
DXRacer /Household
Timing:
4th Quarter 2021
Target:
Promotional Elements:
Media Elements:
Created On:
2022-02-10
Last Modified on:
2022-03-10
Companies Involved
Julia S
Julia S Partnerships Director Company TBD
Tuck

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