Partnership:

FARMVILLE and Dreyer's

Description:
Zynga teamed up with Dreyer`s and Edy`s Fruit Bars to promote the wildly popular interactive game FARMVILLE. In FARMVILLE, players were treated to growing limited-edition Dreyer?/Edy? Fruit Bar crops. In addition, the top players of the FARMVILLE game were invited to plant a fruit orchard in Farmville, Virginia. This promotion ran in June 2011.
Partnership Opportunity:
FARMVILLE/Television
Partner/Category:
Dreyer's /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Tuck

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