Brookfield Properties and the Tennis Channel partnered for a unique activation at Fashion Show at peak traffic times during the French Open, showcasing the Tennis Channel celebrations aligning with affluent, lifestyle brands.

Fashion Show created a one-of-a-kind runway show, partnering with Saks Fifth Avenue debuting on Friday, May 25 - Monday, May 28. Brand Ambassadors were present at all shows during the four days, distributing Saks Fifth Avenue and French Open/Tennis Channel information and an invite to the Saturday Pop-up Beauty Lounge. French fashions from Balmain and Herve Leger, athleisure tennis fashions and summer swim collections were featured.

Saks Fifth Avenue and Fashion Show activated a special Pop-Up Beauty Lounge at the tip of the runway, on Saturday, May 26. Guests visiting this exclusive beauty lounge were treated to French champagne and insider tips and gifts from the French beauty house of Yves Saint Laurent.