Partnership:

FAST AND THE FURIOUS: TOKYO DRIFT and Rockstar Energy Drinks

Description:
Unversal Pictures' FAST AND THE FURIOUS: TOKYO DRIFT partnered with Rockstar Energy Drinks through the "Drift Car Give- Away". Particpants completed entry forms online at www.rockstardrift.com. The Grand Prize winner recieved a 1996 Nissan 240SX S14 which is a genuine fully prepped, stripped and ready for competition drifting. The actual car does make a brief appearance in FAST AND THE FURIOUS: TOKYO DRIFT. Fifty runner up contestants recieved Namco's new FAST AND THE FURIOUS: TOKYO DRIFT video game for Sony PSP2. Sweepstakes ran from May 1, 2006 through June 30, 2006.
Partnership Opportunity:
FAST AND THE FURIOUS: TOKYO DRIFT/Theatrical
Company:
Universal Pictures
Partner/Category:
Rockstar Energy Drinks /CPG
Timing:
May 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-22
Companies Involved
Tuck

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