Partnership:

FAST AND THE FURIOUS: TOKYO DRIFT and Toyo Tires

Description:
Universal Pictures and Toyo Tires partnered to promote the theatrical release of FAST AND THE FURIOUS: TOKYO DRIFT through the "Gettin' Sideways Sweepstakes". Participants had a chance to win a Mitsubishi Evo 9 styled after one of the cars in FAST AND THE FURIOUS: TOKYO DRIFT. Particpants entered at TOYOSWEEPS.com or text messaged TOYO to 37438 (drift). Sweepstakes ran from May 1, 2006 through August 31, 2006.
Partnership Opportunity:
FAST AND THE FURIOUS: TOKYO DRIFT/Theatrical
Company:
Universal Pictures
Partner/Category:
Toyo Tires /Automotive
Timing:
May 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-22
Companies Involved
Tuck

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