FAST FIVE and Dodge


Universal Pictures teamed up with Dodge to launch a promotional partnership campaign for the release of FAST FIVE. Dodge supplied the 2010 and 2011 Dodge Charger for use in chase scenes throughout the movie. Television spots of the FAST FIVE Charger commercial aired during the Final Four basketball tournaments on April 2, 2011. The No. 7 FAST FIVE Dodge Charger R/T was unveiled on April 3rd and driven on various raceways by NASCAR driver Robby Gordon. A contest co-sponsored by Robby Gordon Motorsports was held; fans could receive a special viewing of the film with Robby Gordon, or win VIP tickets to the Sprint Cup Series. In addition, consumers could enter to win a custom FAST FIVE 2011 Dodge Charger by registering on or by tweeting the Dodge brand promotional message and sweepstakes link to their Twitter followers. FAST FIVE merchandise could be found on the Dodge website, as well as behind-the-stage interviews with the cast. The promotion ran through April, 2011.

Partnership Opportunity:
FAST FIVE/Theatrical
Universal Pictures
Dodge /Automotive
April 2nd Quarter 2011
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
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