Description:
Universal Pictures teamed up with Xfinity to promote the theatrical release of FAST FIVE. The promotional campaign, Quest for Xfinity, prominently featured the concept of a 364,000,000 MPH Car, the speed of which is comparable to the speed of the Xfinity internet. A FAST FIVE1970 Dodge Charger was used in a demonstration TV spot.
Partnership Opportunity:
FAST FIVE/Theatrical
Company:
Partner/Category:
Xfinity /Communications
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
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