Partnership:

FAST & FURIOUS PRESENTS: HOBBS & SHAW and Brisk

Description:

Universal Pictures partnered with Brisk Iced Tea for a promotion celebrating the theatrical release of FAST & FURIOUS PRESENTS: HOBBS & SHAW.

The unique promotion was inspired by a line spoken by Dwayne Johnson's Luke Hobbs in the film's trailer in which referenced an "ice-cold can of whup ass." Brisk partnered with Universal to make this line a reality by making an ice-cold iced-tea can of "whup ass."

The partnership came to life with Brisk selecting an ad developed by aspiring filmmaker Evans Alexandre which was chosen out of several entries from different young creators.

The specially developed "Cans of Whip Ass" were available to consumers through a sweepstakes, on Brisk social media, select retail activation as well as early screenings of HOBBS & SHAW.

The partnership also included a sweepstakes in which fans could enter online to win a Fandango ticket to see the film or a prize pack from Brisk.

Partnership Opportunity:
FAST & FURIOUS PRESENTS: HOBBS & SHAW/Theatrical
Company:
Universal Pictures
Partner/Category:
Brisk /Beverages
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-07-01
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.