Partnership:

FAST & FURIOUS PRESENTS: HOBBS & SHAW and McLaren

Description:

Universal Pictures partnered with McLaren for FAST & FURIOUS PRESENTS: HOBBS AND SHAW with McLaren vehicles being showcased heavily in the film.

The McLaren 720S was showcased in an extended action sequence featured prominently in the film's marketing as well as the film itself. The McLaren 720S also had a presence at the film's premiere with film star Jason Statham arriving to the red carpet inside the vehicle. 

McLaren also celebrated its partnership with the iconic FAST & FURIOUS series with promotion across its social media and online channels as well as a private screening of the film put on by McLaren Newport Beach.

Partnership Opportunity:
FAST & FURIOUS PRESENTS: HOBBS & SHAW/Theatrical
Company:
Universal Pictures
Partner/Category:
McLaren /Automotive
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Print Advertising
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-14
Companies Involved
Tuck

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