Universal Pictures partnered with McLaren for FAST & FURIOUS PRESENTS: HOBBS AND SHAW with McLaren vehicles being showcased heavily in the film.
The McLaren 720S was showcased in an extended action sequence featured prominently in the film's marketing as well as the film itself. The McLaren 720S also had a presence at the film's premiere with film star Jason Statham arriving to the red carpet inside the vehicle.
McLaren also celebrated its partnership with the iconic FAST & FURIOUS series with promotion across its social media and online channels as well as a private screening of the film put on by McLaren Newport Beach.
Female
Teens
Adults
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Online
Print Advertising
Product Placement
Signage
Social Media
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)



Chat