Partnership:

FAST & FURIOUS PRESENTS: HOBBS & SHAW and Trendy Butler

Description:

Universal Pictures partnered with men's apparel subscription service Trendy Butler to promote the theatrical release of FAST & FURIOUS PRESENTS: HOBBS & SHAW.

The partnership consisted of a special HOBBS & SHAW promotion on Trendy Butler's website that included special promotions for Fast & Furious fans. To celebrate the film, Trendy Butler incorporated the style of the film's characters into their subscription service.

Fans could go online to Trendy Butler's website and take a fashion quiz to decide whether or not they were more of a Hobbs or Shaw. Trendy Butler then used these results to create a style profile and ship a branded Trendy Butler Subscription box right to their front door.

Partnership Opportunity:
FAST & FURIOUS PRESENTS: HOBBS & SHAW/Theatrical
Company:
Universal Pictures
Partner/Category:
Trendy Butler /Fashion
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-29
Companies Involved
Tuck

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