Universal Pictures partnered with men's apparel subscription service Trendy Butler to promote the theatrical release of FAST & FURIOUS PRESENTS: HOBBS & SHAW.
The partnership consisted of a special HOBBS & SHAW promotion on Trendy Butler's website that included special promotions for Fast & Furious fans. To celebrate the film, Trendy Butler incorporated the style of the film's characters into their subscription service.
Fans could go online to Trendy Butler's website and take a fashion quiz to decide whether or not they were more of a Hobbs or Shaw. Trendy Butler then used these results to create a style profile and ship a branded Trendy Butler Subscription box right to their front door.
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