Partnership:

FAST & FURIOUS PRESENTS: HOBBS & SHAW and Turo

Description:

Universal Pictures partnered with rental car service Turo for a promotion celebrating the theatrical release of FAST & FURIOUS PRESENTS: HOBBS & SHAW. 

The partnership consisted of Turo unveiling a special collection rental car options inspired by the title characters of the film. Turo users could rent vehicles that aligned with the HOBBS & SHAW character suited to their taste.

In keeping with the rugged American style o the character, the Hobbs-inspired collection included vehicles such as the Jeep Grand Cherokee 2018 and the 2007 Hummer H1. In contrast to the Hobbs collection, the Shaw collection featured more finesse sports cars such as the Mclaren 7205 2018 as well as the Maserati Granturismo 2014.

The partnership was promoted across Turo's social media platforms as well as with a co-branded TV Spot.

Partnership Opportunity:
FAST & FURIOUS PRESENTS: HOBBS & SHAW/Theatrical
Company:
Universal Pictures
Partner/Category:
Turo /Automotive
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-07-29
Companies Involved
Tuck

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